最終更新日：August 03, 2019

9 things to look for when naming a company or brand

This time, I will talk about points to be aware of when naming a brand.。

It is common to use a domain name. If you start your activities with a name without knowing it, the domain name has already been taken and you may not be able to use the domain you wanted to use for your HP or email address.ります。

In order to continue to use the brand name we have come up with, we have put together 9 things that you should check. Of course, you can also use it as a company name.ます！

Naming Length and Ease of Memorization

Naming length This is very importantす。

Think of a brand name you know, don't you think they're all short?か？

Amazon
Ebay
Uniqlo
apple
Facebook
Toyota
Yahoo auction
Sony
panasonic
Shiseido
Toshiba
line
hitachi
Daikin
Yakult
Fujitsu

I made an itemized list of the brands that I came up with.す。

As you can see, most of them are 3 or 4 letters, so I can't say 100% because there are some sounds, but it's better to keep the names as short as possible so that they can be remembered.よいです。

It's short, so it's easy to rememberす。

There is also a way to abbreviate Yahoo Auctions like Yahoo Auctions, so please be aware of this when creating.さい。

uniqueness

In this photo, only the cat in the middle of the bottom row stands out. It's unique.す。

To show your uniqueness, you have to do something different from everyone else, so it's not that difficult, but just being unique doesn't attract people.せん。

This time, I found a company name with a unique name, so I will introduce it.。

㈱gyu gyu gyu gyuin

funny videosdiscovered。

It's a unique company name that you won't forget once you hear it.ね。

Origin of company namegyu gyu gyu gyuinThe name "Gyu" seems to come from the squeak of the tires of a racing car, and the five "Gyu" have the meaning of contributing to the five parties involved in motor sports.のことです。

Corporate philosophy「Give & Give & Give & Give & Give」So there are 5 gyuね。

Conclusion Make your brand name meaningful and uniqueう！

reflection of the concept

The brand name has no meaning unless it reflects the concept, so check here as well.す。

For example, strawberry brand Amaouう」

Red
Round
big
good

The brand name is derived from these four initials.。

Moreover, the combination of four Amaou has the sound of the king of sweetness.います。

To be honest, it is difficult to give five meanings to one brand, but please refer to it.い。

easy to understand

This means that you can immediately tell what kind of product it is just by hearing its name.す。

for example、

KireiKirei (detergent)
Deodorant power (deodorant material)

Just by hearing the name, you can imagine what kind of product they are.ね。

It is possible to include this intelligibility in the brand name, but it is often used for the product name rather than the brand name.す。

Easy to hear

This is a pronunciation problem.。

The brand name is always used when you call or greet.よね。

The countermeasure is also related to the length of the brand name, but it is still a simple name.です。

Stand out in the same category

Products in the same category are often comparedす。

But people who don't know your brand can't even compareせん。

In order to leave an impression, let's research once what kind of brand name other companies have.。

Presence or absence of trademark registration

If you create a brand name without confirming the trademark registration and start a business, there is a possibility that the trademark will be registered at a later date and you will not be able to use it.ません。

A brand is an asset. Changing the brand name while in business is a big loss.す。

To prevent this from happening, be sure to check when adding a brand name.。

Of course, trademark registration costs money, so it is not something that can be done lightly. Once your brand has become well-known to some extent, it is possible that others will register it if you do not register it.りえます。

It's common overseas. When I was in China, an unrelated Chinese factory took the trademark of a well-known European brand in that industry.した。

I hear that there are consultants and schools that teach such things in Japan.す。

You can check who really owns the brand by looking at the operating history, but I think you will have to go to court to get it back, so it will take time and money.ます。

It's terrible, but there are cases like this, so please keep this in mindい。

For reference, if a common name is used as a brand name, anyone can impersonate it, but if it is a word that is not listed in a dictionary with characteristics, I think it will be easier to claim rights in such cases.思います。

domain name

This is also the same as a trademark, first come, first served, so when you decide on a brand name, first check if you can get a domain name for the brand name you decided on.ょう。

mumu domainIf you go to the official website of , you will see a search screen like this on the top page。

You can check if the domain is available by searching here。

When I put aaaa as a trial, it was acquired quite a bitた。

what do you use aaaa。

※Since it is easy to see, I am searching with the Muumu domain, but when I actually get itはName.comis recommended。

SNS accounts

An SNS account will be indispensable for our activities from now on. This account ID is also first come, first served, so let's get it as soon as the brand name is decided.しょう。

facebook page account

Your Facebook page is where your brand communicates with your customers」です。

Until now, there was a large space between companies and customers. Even if a customer was dissatisfied with a purchase, it ended only with a phone call or email.ました。

However, if you use a facebook page, you can communicate with customers in a public place that anyone can see.です。

In other words, it is a place where information can be disseminated in the same way as e-mail magazines and blogs, and at the same time, you can communicate with customers.You can also directly hear the voices of fans about the brand, and it will also be an opportunity to discover problems and improvements.にもなるのです。

Also, pages with a lot of likes lead to improved brand credibility.ます。

You can change it from this URL。

facebook page id change

twitter account

By using Twitter, you can inform us of information such as daily events, products, and blog updates.ます。

This is also the same as the facebook page, so you can communicate with people who have a Twitter account and send information, so let's get an account.う。