[Beginner] SEO measures 16 basics | Articles and web writing methods

SEO measures are one of the most important factors in increasing the number of accesses on blogs such as affiliates, etc.けて、SEOとは何か、In addition, we will thoroughly explain the 16 basic rules of SEO measures that can be practiced from now on.。 I hope that this article will become your bible and improve the search ranking of the blog website even a little.す。

What is SEO？

First of all, I will explain from what is the word SEO measures that frequently appear in this article.If you already know what SEO measures are, the bottom of the page方は、ページ下部『Basics of SEO measures 16本』please jump to

SEO if you want to improve your search ranking対策”。

After SEO measures, SEO stands for Search Engine Optimizationon」の略で、「※Search engineOptimization means。 ※Search engine＝Google, Yahoo, etc. You don't have to think too much about Yahooで、『How do you get Google to rank higher in search results?か？』 In fact, there are types of SEO, and there are SEO external measures and SEO internal measures, such as optimizing the programming language that describes the system, but hereりますが、ここではAbout the field of SEO writing that measures SEO with sentences in the pageいて、 I'll explain pinpoint。

 

2019 Modern SEO Concepts念

Google's※the algorithm is、Constantly updated to give users a better experience。 ※algorithm＝It feels like Google's own evaluation method, for example, in the past, just pasting a link from one website to another website was evaluated. However, the most important thing in the latest SEO is、最新のSEOで大切なのは、『Easy for Google to understand』 When、『thinking about the user』 of、The mainstream is to take measures based on two elements…Just remember that。

 

how to actually do？

I will write about the detailed techniques below.は『The most important point is whether you can write articles that are easy to understand and read from the user's point of viewント。 For example, let's say you are writing an article targeting the search keyword "how to make omelet rice", then the minimum content required for the article is as follows、以下の通り。

• How to make omelet rice
• Tips for making omelet rice creamy

If there is, for example, a neat way to crack an egg or a way to distinguish between fresh ketchup, the user is likely to leave. Do you think users will care?ーザーは気になると思いませんか？ This is the part that can be called the essence of writing, that is, thinking about the content of the article from the user's point of viewべる部分です。

Basics of SEO measures 16本

Even if you don't understand what I'm saying so far, I will talk about 16 basic SEO measures along the way of writing articles that will be evaluated if you follow these.いきます。

SEO depends on the title of the articleる！

This article is an article titled "16 Basic Articles for Beginner SEO Measures Web Writing Methods" This title is one of the most important and essential elements for SEO可欠な要素の一つです。

 

<1>Article titles must be no longer than 32 characters内。

I won't go into the reason because it's going to be long, but recently it's said that 28 characters and 32 characters are the mainstream.おり、『Keep titles to 32 characters or lessょう。

 

<2> Put important keywords at the beginning of the article。

Basically、It is easier to evaluate if the SEO keyword is placed at the beginning of the title。 As an example, if the title of an article has the keyword "how to make omelet rice," the following title would be more likely to be evaluated.ですね。

How to make delicious omelet rice A secret trick that makes anyone simmeringる裏技

<3>Articles with numbers in the title are eye-catchingる。

the user is 『Numbers in the title make it easier to clickい』 This is calculated as data. As an example, I displayed the search results for Tokyo omelet rice up to 1st and 5th.てみました。 Except 2nd place、4 out of 5 articles have numbers in their titles。 Using this method will result in a title like。

How to make delicious omelet rice 5 secret tricks that make everyone simmeringの裏技！

<4> Practical titles are unconditionally strongい。

The above is how to put the title according to theory.だし、There is one pattern of titles that is unconditionally easy to evaluate, and the author calls it the practical type.います。 Below are the search results for the extremely difficult keyword data entry job, but it surpassed the pages of major competitors and ranked within the top 10.0位以内に。 Why is thisと、『Because the article can only be written by the person who entered the data』です。 I have experienced it many times, but this kind of practical title tends to be highly evaluated.で、If you have a unique experience, claim it in the title。

Selection of appropriate needs target選定

The title and another important thing is to think about the target of who will read this article and who is in demand.”を考えることです。

 

<5>る。

How specific are the points of target selection?か。 How to make delicious omelet rice earlier In the case of 5 tricks that make anyone simmering, the target looks like thisのような感じ。

• 18 years old 24 years old student new member of society社会人）
• woman living aloneし
• People who have made omurice but can't make it well人

Selecting a specific target like this is a very important point in writing.Let's go to the next reason.しょう。

 

<6>Consider the needs of the target。

I will try to expand what this person is thinking and searching for the previous targetてみます。

• I made it once but failed, I want to succeed next timeい。
• I want my student boyfriend to treat me to omelet rice I want him to say that my omelet rice is the most deliciousと言わせたい。

Do you have any idea what kind of content you should teach? It's also good to have a special secret ingredient, etc.ておきの隠し味』等もいいですよね。

SEO friendly headline structure成

<7>Creating the structure of the article paying attention to the order of the headings (h tags)る。

Once the content of the title target is decided, create a structure for the headline, which is the framework I found an image that is easy to understand for the structure of the headlineご覧ください。

the point is、Make a beautiful tree structure like h2h3h3h2 as above h2h4h3h4h2→h4→h3→h4』 It is not good for SEO that the importance of h tags is mixed withせん。

 

<8>Insert keywords in headings (h tags)

Aside from the details, it's good to include keywords that are related to how to make omelet rice in the h tag.です。 Especially in the case of big headings such as h2 tags, be sure to includeこと。

writing work

Then, once the framework is complete, it's time to flesh out the writing with images and text corresponding to each headline.ング）です。

 

<9> Solve needs early in the early headingsる。

In recent SEO, it is said that articles that solve user needs early are more likely to be evaluated, and there are various theories, but I also feel that way. It's a good idea to try to guide them in a way that attracts them.といいですね。

 

<10>Do not use pronouns as much as possible。

『The reason is that it is better not to use present nouns such as thatす。 理由は、As I mentioned earlier, it is said that it is because Google is difficult to read fine nuancesます。

 

<11>Do not use verbose expressions in the body。

For the same reason as <10>カルな表現は抑え、It is better to dare to make the article easy for anyone to understand。

 

<12>Explain abbreviations and nicknames as much as possible。

For example, the keyword "cospa" has two patterns: one searching for cost performance and one searching for cost performance.ますよね。 Abbreviations used as SEO keywords are basically easier for Google to understand and also for how to put keywords.にも◎。

Emphasis on cospa below cost performance視する！

<13>Light your own special experience。

This item is very important, and this is one of the easiest ways for even beginners to easily enter the top five. Even if you are a writing professional, there is a limit to what you can write about that you have never experienced. Stand out from the crowd by including your own experiences in your articles、他とは一線を画す、You can write high-quality articles and evaluations from users will always be reflected in SEOす。

Image SEO measures

Of course, images make explanations easier to understand when writing articles.ん、A very important point related to the user's reading experience。

 

<14>One image per headline。

When viewing on a smartphone, one image per headline is never too much.よう、『It is good to have a structure such as headline image text headline imageると良いです。 ※This article is similar to reading material, so it's separate別です。

 

<15> Image SEO Optimization

You can keep SEO in mind with text that also describes images For example, when attaching images using Word Press Word Press etc.付する際は、If you write the text that indicates what kind of image it is in the title alternative text description as followsを記載すると◎。 I will omit the detailed explanation, but it is okay to copy and paste all the same text. Writing is important, so there is no big difference.ません。

Importance of correction

<1><15>しょう。

 

<16> At least 2,000 characters and 2,500 characters字

Various theories have been put forward、The minimum number of characters evaluated by SEO in my experience is 2,000 characters 2,500 characters字。 In addition, it is said that 7,000 characters and 9,000 characters are the most likely to rank, but this varies depending on the theme and content of the article, so it cannot be said unconditionally.えませんので、「It's good to think about OK as long as it naturally becomes longer or shorterね。

summary

This time, I taught you the tricks of writing with SEO in mind. I hope that you will enjoy writing while making mistakes.The day will definitely come when you continue to write blog articles and you will be evaluated by users and Google.つかやってきますから。

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