5 eco-friendly “sustainable fashion brands”.

Do you know the word sustainable?？Sustainable sustainability, which literally translates to sustainable, has become a trend in the fashion industry in recent years.レンドになっています。

This time, I will start with what sustainable fashion is.？を始め、I tried to summarize the sustainable attempts being carried out by each fashion brandた。

Even if you don't understand it now, by the time you finish reading it, you should understand the meaning of sustainable, so please read to the end.うぞ。

What is sustainable

『※The word sustainable is derived from the English word Sustainable, which is an adjective meaning that it can endure sustainably.いう意味の形容詞です。
※Unified to sustainable below一。

For sustainable fashionは、『A sustainable fashion brand that does not harm the environment or society in the futureンド』 It means that。

sustainable fashion？

This is just one example, but polyester, which is the raw material for clothing fibers, refers to chemical fibers, that is, fibers artificially made from fossil fuels.しますよね。
Because fossil fuels are limited in quantity,、It does not mean that the material can be used forever, but it is an unsustainable raw material.原料です。

On the other hand, what about raw cotton cotton, which is also used for clothing?うでしょうか？

Organic cotton that uses 100 natural thingsン”は、It's an extreme theory, but if you grow it, you can get as much as you want, and it can be said that it's a sustainable raw material.えます。Incorporating eco-friendly and sustainable raw materials such as organic cotton into fashion brands is recognized as sustainable in the fashion industry.されています。
※This is just an example。

Also, please refer to the following articles for sustainability in other industries.さい。https://www.rasical.com/blogs/sustainable/what-is-sustainable

Sustainability required in the fashion industry続性”。

And in recent years, there is a tendency for sustainability to be strongly sought after in the fashion industry.す。これは、This is related to the fact that the fashion industry is said to be the second most polluting industry in the world.す。

For the fashion industry to be recognized nowは”It is a must to not neglect consideration for the environment on a company-by-company basis.ト It is said that it is, and the awareness is expanding not only overseas but also in Japanす。

A specific attempt？

As an example, I have listed below some sustainable attempts being made by the apparel fashion industry.した。

• Provision of clothing using highly sustainable raw materials
• Donations to Environmental Non-Profit Organizations
• Complimentary clothing repairs理）
• Large-scale reuse collection of clothes収
• Provision of clothing using recyclable resourcesの提供

The above is only a part, but on a company-by-company basisで※5RYou can see various activities that actively utilize。

※Generic term for 5R Recycle Reduce Refuse Reuse Repairペアの総称

Related article：『10 ideas and countermeasures to reduce plastic waste about 5Rと対策。

5 sustainable fashion brandsド

From here, I would like to introduce the sustainable activities of each of the five fashion brands.す。

Levi's Levi'sス）

US-based Levi's is the world's largest denim manufacturer and one of the world's leading sustainable companies.ます。

To finish one pair of denim jeansには、About 7,000 liters or more of water is required from cotton cultivation to dyeing, but Levi's implements a processing process that removes as much water as possible.を実施。In addition, we have published detailed commitments regarding our sustainable activities.す。

Nudie Jeans Nudie Jeansンズ）

Nudie Jeans is a Swedish denim manufacturer and a pioneer of 100% organic cotton denim.ランドです。
（As with H&M, which will be described later, Sweden is known for having many sustainable companies.います。）

When dyeing denim, we are particular about not using harmful substances and use plant-derived natural indigo, and we also use pure copper material that is not galvanized for buttons and zippers.ています。

In addition, we weave recyclable paper and bamboo into materials and perform free repairs for users.っていたり You can see the company's efforts towards the environment.ね。

HM H&Mエム）

Karl Johan Persson, CEO of Swedish H&M, which was one of the first to adopt sustainability ahead of the boom, said as follows.べています。

How our business impacts people and the environmentか。take responsibility for its influence is an essential condition for the development of HMです

H&M's current measures include:、『Development of a unique recycling method that can be realized with blended materials』 or more recentlyは『Sale of clothing made from fruit Yura materials such as pineapples and oranges販売』 We are attracting the attention of the industry with new approaches such asす。

PatagoniaPatagoniaア）

Patagonia, a manufacturer that manufactures and sells outdoor military clothing in the United States,ia』は、We were the first in the fashion industry to engage in environmental conservation activities.。
（※The above Don't buy. It took the world by storm with the "Reduce" ad that says don't buy unless you really need it.の広告で、一世を風靡した。）

Since the mid-1980s, we have continued to donate 1% of our profits to environmental organizations, and in 1996, we switched all cotton materials to organic cotton, and are still engaged in sustainable activities.に従事。

Others include reviewing wages for sewing workers and offering paid internships at non-profit environmental groups.供』など、”We are also working on a wide range of initiatives from the perspective of social sustainability.す。

UNIQLOUNIQLOロ）

Finally high quality low price低価格』Introducing the sustainable activities of the domestic brand UNIQLO, which is very well known worldwide.ます。

As many of you may have seen, the UNIQLO store has a recycling box where used products can be collected.れており、Recycling, as well as donating to refugees and actively implementing reuse, etc.に実施。

in future goals、『Reduce water usage by 15% and energy usage by 10% at major production plants by 2020する』 We have the goal of

summary

This time, I summarized the meaning of sustainable fashion and the sustainable attempts of five major brands.ました。

From now on, it will be important for each and every one of us to think about sustainability that we can do for ourselves and actively purchase branded products like the above.大切ですね。

 

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