How to make a hit product, why the magnet cable became a big hit at Makuake

In recent years, things have not been selling well, and I think that those who are selling products are worried about various things.す。

Under such circumstances, although similar products are already being sold in Japan, there is a product that has become an explosive hit only for our own products.ます。

This time, I would like to think about why the product became a hit.す。

Big hit magnet cable

This product is a crowdfunding serviceス『Makuake』and collected nearly 20 million yen before the sale.す。

Product page　　「Inobe」

We have succeeded in creating a very popular product by using the popular magnet function used in mac for smartphones that are already in demand.ます。

However, many products similar to this are already sold in Japan.す。

So why was it such a hit?？

Reason for selling

I think there are six factors in my view.。

1 Choose a market with high demandぶ。

The magnetic cable this time is targeted for smartphones that many people use as long as they have a connector.ます。

The fact that there are many target audience means that there is a demand for it and the number of people who see it will increase.す。

This is the most important point because no matter how good a product is, it will not sell if there are no people who need it in the first place.す。

2 Add required functionsる。

In addition, the magnetic cable is equipped with a magnet function that is familiar to Mac users called MagSafe.す。

Although it is a function that already exists in the world, by providing this function to smartphone users, we are providing the function that is in demand where there is demand.ます。

It is not uncommon for hit products to be created by combining functions and markets that are required in these different markets.ん。

3 Don't neglect designい。

No matter how good the function is, if the design is bad, people won't use it.ん。

For example this site「Jimoty」When

this site「airbnbs」Which do you want to use when you compare the twoか？

It is the same with products, and it is necessary to match images and videos to the target audience.しょう。

4 Prepare an image that conveys the productる。

Images are essential if you want to sell online that you can't actually seeす。

If you really want to sell, you can't cut corners on this partん。

It is also necessary to include catch phrases and explanations for clarity。

If you can't shoot yourself, you can also make it, so why not ask?か？

This is what I was asking to shoot for my own brand『virtual in』Mr. Miss.

It's super cheap from 300 yen per cut, and they even make pages that sell.る「Product page image production set」You can request from 3900 yen.す。

5 Make a video that shows the usage image of the productる。

After all, video sounds better than text than voice, so having a video makes it easier for people to understand the product.ります。

This video marketing is not limited to product sales, but it is necessary for any business, so I recommend that you learn it.ます。

If you make even this, it will be a sales tool that will make it without permissionす。

It is recommended that you learn how to do it by yourself from books and the internet, but in the case of animation, it is difficult to make it yourself, so it is also recommended to ask a specialized company to do it.メです。

For example, a company like this→　『Viibar』

6 Choose a storeぶ。

In Akihabara, anime and manga department stores have different customers than the wealthy, depending on the marketplace.す。

If you want to sell your handmade productsば、『minne』or『tetote』、『Creamer』If you want to dispose of unwanted items, we recommend the flea market app Mercari.す。

For electronics and books, Amazon is good, and for food, Rakuten might be good.ん。

In this way, it is necessary to decide where to sell by product。

The magnet cable introduced is already a product in the world and is sold by competitors on Rakuten, Amazon, etc.す。

However, many people are unaware of the appeal of this product, and it seems that it has spread because it started selling at Makuake, where there are many people who want new things and special products by carefully conveying the functions and convenience.思われます。

It would not have been a hit if it had been sold on Rakuten or Amazon from the beginning.う。

I believe that it is possible to create a product that sells as long as the above 6 points are not mistaken.際に「Radical」However, it has produced multiple success stories.。

summary

By the way, this magnet cable seems to be exhibited at Makuake with some specifications changed by OEM from the product made by overseas manufacturer amagic.ようです。

Some people may think it's a copy, but OEM is common, and on the contrary, there are very few people who create completely different original products, and this itself is a normal event.事です。

And if you take the method of producing your own idea as a prototype and achieving the target price with Makuake, you can reduce the initial cost.れます。

In other words, it is possible for an individual to create a hit product depending on the idea.す！

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