What is sustainable? Meaning of terms ・What is “sustainability” in each industry?

Can you explain the correct meaning of the phrase “sustainable” that we hear a lot these days?ますか？

This time, I tried to summarize the meaning of each term and how to use it for the word sustainable, which is often used when environmental and business issues are raised.てみました。

 

What is sustainable？

『“Sustainable” is a word that is often used in the fashion and environmental business scenes, and it seems that there are many people who do not know the meaning clearly because it covers a wide range of fields.いようです。

what is sustainable？

— Misa-chan (@5meso1)August 1, 2019

I hear it's sustainable enough to die in a week

— Miyazu (@MlYAZU)June 21, 2019

What is sustainable何…？

— Tori Nagoya-san (Mie Nesting) (@hatsuhominami)February 14, 2018

First, let's explain from the original meaning of sustainable, and then explain in detail from the terms and phrases that use sustainable and their meanings.みましょう。

『Meaning of sustainable味

『※The word sustainable is directly translated from the English word Sustainable、直訳すると「It is an adjective meaning that it can endure sustainably.詞です。 ※Unified to sustainable below一。

However, the meaning of sustainable in katakana words used in Japan is derived from sustainable.から派生し、『that will not harm the environment and society in the futureな』 It is often used in a way such as。

What is sustainable in Japan?は？

Please explain with an example to make it easier to understand明。

For example, a sustainable companyいうと『A target company aiming for long-term management while considering the impact on society such as the global environment and economy as the company growsする企業』 can be rephrased as。

Specifically in the fashion industry.はWork on environmental conservation by using reusable materials or, conversely, adopting recycled plastic waste materials.こと or。

in the food and beverage industry、Consider not only natural marine products but also farmed fish.ること etc. are listed as sustainable activities, and companies that actively engage in these activities are often calledです。

Sustainable overseasル。

It is a phrase that has not yet fully penetrated in Japan, but overseas there is a wider variety of ways of thinking, and in the United States and European countries, which are environmentally advanced countries, it is firmly asserted that each company is doing activities to contribute to the global environment. there are many placesいです。

It is common to think that companies that contribute to environmental conservation and society not only for the sake of the earth but also for the environment, society and economy will improve their corporate value.的で、長い目で見た際にSustainable activities are an investment in your company The idea behind。

Sustainable in various industriesル。

So far, I have briefly explained what is sustainable, but this way of thinking is spreading from general companies to various specialized industries in Japan.Here, we will explain sustainable from various perspectives, using examples of phrases using sustainable. prizeナブル』を解説しましょう。

sustainable fashionン

In general, we often call products such as clothes that were born as part of sustainable activities and fashion using those products.です。

In fact, the fashion industry is second only to the oil industry.で、The second most polluting industry in the world It is sometimes said that。
（※No evidence from actual research。）

In such a modern fashion industry, it is said that it is a must for each company to be environmentally friendly, and even fast fashion brands such as UNIQLO are actively making sustainable efforts.ます。
As I mentioned a little earlier, as a specific initiativeて、Donating the number of sales of products that use renewable resources to non-profit organizations for environmental conservation, etc.など include。

 

sustainable architecture

Sustainable architecture refers to energy conservation, resource conservation, recycling, and emission control of harmful substances throughout the life cycle of the building within the range that can maintain the carrying capacity of the ecosystem at the local level through each stage of design, construction, and operation. It refers to constructing a building that can moderately maintain or improve the quality of human life into the future while maintaining harmony with the surrounding environment.を構築することを指します。

Simply put, sustainable architectureと『Earth-friendly and long-lived buildings物』 It is often used with a nuance such as。
For example, when a building is demolished、A huge amount of industrial waste is generated and the burden on the environment cannot be avoided. However, by extending the life of buildings, we can slow down the cycle of building and destroying as much as possible.げられます。

 

sustainable coffeeー

According to the Japan Sustainable Coffee Association, sustainable coffee is defined as follows.ます。

It is a general term for coffee produced and distributed with the aim of preserving the natural environment and people's lives in good condition, considering not only the present but also the future.す。

”From the perspective of environmental sustainability, the protection of the natural environment of coffee bean production areas and the promotion of pesticide-free cultivation are mentioned, but now the number of farmers is on the decline.にある今、”From the perspective of social sustainability, income stabilization of producers, protection of human rights, etc.保護等 is a sustainable activity that the coffee industry is working on.。

 

sustainable seafoodド

『Some of you may have heard that tuna and eels are in danger of extinction and may disappear from the table.ょうか。

Sustainable seafood refers to marine products that are harvested in an appropriate manner that does not burden the environment by adjusting the amount of catches and focusing on the aquaculture industry.称します。
This initiative is becoming more and more popular around the world, and the word "sustainable sushi" that uses designated marine products instead of tuna, which has been designated as an endangered species, has also emerged.ています。

sustainable tourismム

Literally translated, it means sustainable tourism, which is an effort to prevent excessive commercialization of tourist spots, preserve the environment and culture, and protect the original form of tourist spots.取り組みです。

As a country that has obtained this international certification for sustainable tourism,は、Mexico, Australia, New Zealand, etc.ます。

summary

This time, with the theme of the word "sustainable", we introduced the meaning of the word and sustainable activities in various industries.しました。

『Behind the fact that this word is unfamiliar in Japan, there is a sad fact that Japan is behind in sustainable sustainability.があります。
It will become even more important in the future to think about what each and every one of us can do and have an interest in changing even things around us.ます。

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