[SNS] Impressions and disadvantages of actually using Twitter automation tools.

SNSs such as Twitter, Instagram, and Facebook have gone far beyond their primary purpose of connecting with others.きく超え、It is now widely used as part of marketing public relations activities for companies and services.す。 It goes without saying that companies and services with a large number of followers on SNS are highly evaluated, the occupation of Instagrammers has been established, and automated tools to increase followers have been created.もないでしょう。

This time, among such SNS, the theme is Twitter and automation toolsマに、I would like to write about the disadvantages that I really felt after automating Twitter for a year.す。

Automatic operation of Twitter

Let's start with the main topic, the functions and benefits of Twitter's automated tools.。

Twitter automation what to doの？

『Many people may not think of what to do when they hear that Twitter is automated.みました。

• Follow specific users
• Unfollow a specific user
• Like a specific tweet
• tweet a specific tweet

A tool that automatically performs the roughly four actions above This is a Twitter automation tool.とになります。

Example: If a local ramen shop uses an automated toolら？

As an example, let's say that a ramen shop in the prefecture where you live uses this automation tool.とは『increase followers』 and the final goal isは『User visits store』 is。

If、It is necessary to follow the users of the age group area who are likely to come to the store and shake their purchasing desires.必要 is the result果「Follow users who mutter that they want to eat ramen in XX prefectureーする。」 Is it like setting an action and automating itうか。

And the main function of the automation tool is to maximize the effectiveness of SNS by tweeting interesting things every day and issuing coupons so that you can get follow-backs.な働きです。

Which automation tool is bestの？

As far as I know, there are more than 10 automation tools, and each has different functions and prices.す。

 

free devilー

For example, in the case of Onitta, a free web service,場合は、You can follow users who muttered specific keywords and unfollow users who did not follow back for free.ます。

 

PaidSocial Dogg

In the case of the paid web service Social Dog, in addition to the above two user searches, if the number of followers of the corresponding user is 1000 or more, you can set countless filters such as only men.ィルターを設けたり…とWe are trying to differentiate ourselves from free services。 About 1000 yen per month

Except for the price, nothing much has changed.い

In the first place, it's Twitter, where there's nothing to do but follow, unfollow, like, tweetitterですから、In the end, all services do the same thing.。 What changes is the accuracy of user search and added value. You can watch analytics for Twitter operations and run it on iOS.といいかと思います。

I actually used it

The author, who was originally interested in automated operation, not for writing this article, has been using Twitter's automation tool for a certain service for about two years. I've been using it since I created an account with 0 followers, so please refer to itので参考に。

You don't have to use it depending on the conclusionい。

First of all, I will say from the conclusion that it doesn't change that much whether you use it or not.です。It doesn't have any drawbacks, but it's not very effective either.ん。

Automation tools used

I used the above-mentioned service called Social Dog, and the reasons for choosing it are as follows.の通り。

• Cloud service independent of OSい
• Can manage multiple accounts
• cheaper than other services

The main reason is that the cloud service was good because I mainly used a slightly minor OS.です。

 

What I've tried with automated tools

The example of the ramen shop from earlier is a little cloudy, but it really looks like the image below.。

• Ramen in profileン」→Follow
• 「I want to eat ramen」→How nice
• people who follow→follow back
• No followers for 5 days→unfollow

We will try to optimize while trying to change keywords and follow conditions while usingきます。

Results of automating SNS for one year果

The result is as below

• 100 followers per month
• The number of followers increased by 70 each month.
• The number of RTs and likes also increased little by little
• But it's not what I thoughtう

In the first place, the number of reach impressions to users is completely different, so as a result, it feels like the number of users increased by about 100 per month.ている感じで、Impression that intimacy with users is not high。 Something felt absolute something different。

【CONCLUSION A consideration of automation tools察

My followers are definitely growing.、I feel that the number of followers with low hurdles to interest has increased。 『Of course, it's difficult to achieve a high FF ratio of 100 followers and 10,000 followers, but it gradually became a corporate-like FF ratio of 1,000 followers and 3,000 followers. RTs increased, but pure RTs from outside FF were overwhelmingly few.圧倒的に少なく、『It seems that there were quite a few users who could not easily connect to the action to purchase.す。 I think it's better to have it than not have it, but I don't think it's a good idea to go all out and automate it.。

The number of followers compared to FF only makes buzzのみ。

Look at the success stories around you.、After all, I think that Twitter's strategy has no choice but to buzz。 I heard that accounts that achieved tens of thousands of RTs have increased the number of followers by about 1,000 to 2,000, and it is possible to operate while maintaining a high FF ratio.It is possible to shift the resources used for automation tools to the direction of tweeting interesting content. My impression after using it for a year was that it was very constructive.みた感想でした。

summary

This time, I tried to explain Twitter's automation tools.の『【A sad ending point to note when using the SNS Instagram automation tool意点』 In the article, Instagram automation is also explained, so if you are interested方はherePlease also read

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