Merchandise beginners must-see! Summary of procedures for individuals to create popular products

No matter what kind of business you run, you can't start without a product to sell.ません。

It's an era when the world is overflowing with thingsす。

So how can individuals create popular products that many customers will choose?か？

This time, I would like to delve deeper into that part based on my experience about things rather than services.ます。

Think of a place of sale

The first thing I would like you to think about is the place of sale.In the case of individuals, no matter how many products you prepare, selling them in various places requires a lot of effort.要です。

Also, the customer base may differ depending on the sales location, so we have to consider that when deciding on the product.せん。

Broadly speaking, there are two options when it comes to selling。

• sell in store
• sell on the internet

Of course, physical stores have high fixed costs every month and are inappropriate as a means for individuals to start in this day and age.です。

That's why I recommend selling online.す。

When it comes to Japanese mail order, Amazon Rakuten Yahoo Auction Yahoo Shopping Qoo10 is popular.人気ですね。

Among them, Amazon is the easiest place to start. In fact, the unknown brand I started has become a monopoly in the Amazon category ranking in 3 months.ます。

I'll tell you why。

threat sales force

You may have purchased a product on Amazon at least once.？

In fact, Amazon also spends a huge amount of money on advertising and efforts to strengthen its sales force.。

When I tried searching with scissors, it came out second from the top。

When it comes to shoes, it's number one, surpassing ABC Mart, a shoe specialty store.。

It's the first in the bag, too.い。

In this way, not only people who search on Amazon, but also many customers who search for it are attracting customers without permission.です。

This is extremely important. Even if you sell it in a place where there are no people, no one will buy it.ね。

Of course, Rakuten also has great sales power, but I can't recommend it to individuals because the store opening fee is high and the hurdles are high.です。

My method is to sell my own brand products to all over Japan and the world, so I don't think there is much need to learn how malls work.います。

When you think about global expansion, do you think you can sell at malls in each country?か？

I don't think it's impossible, but I feel it's very difficult. There are language barriers and local rules and customs. If you are in America, you can wholesale to an American company.卸せばよいです。

However, Amazon has a relatively low barrier to entry and is easy to work with, so if you are just starting out and can't attract customers, you should ask Amazon's help.わけです。

Providing FBA services

FBA is an abbreviation for Fulfillment by Amazon, and is the name of a service in which Amazon handles all operations from order receipt to payment, such as packing and shipping, payment management, inventory management, logistics management, and customer management.スの名称です。

Let's take a closer look at the benefits of FBA.。

No storage space required

A lot of people think that it's a lot of work because it's a merchandising business, so it's necessary to keep the products at home, but you're not wrong.ないです。

At first, I didn't have a service like this, so I kept a large amount of cardboard boxes at home.いました。

But now it's different. Once you send the product to the FBA warehouse, you don't need to rent a space at home or the warehouse to store it.りません。

As for the price, I checked it with the inventory storage fee simulator provided by Amazon. I calculated it for 20 cm * 20 cm * 20 cm and it was 63 yen per month (as of February 13, 2016).13日時点)

If you deliver 100 pieces, it will cost 6,300 yen, but it is calculated on a daily basis, so if you are dealing with products that sell well, they will be shipped immediately, so I don't think you should be so scared.ます。

24 hours a day, 365 days a year, from customer service to returns

When you deliver the product to FBA, Amazon will handle all of the product shipping customer service and returns after receiving the order.います。

Moreover, if the product sells, it will be shipped from Amazon 24 hours a day, 365 days a year.れます。

In this way, if you use FBA, you can sell anywhere in the world and you can use your time to plan and develop your own products, so you can create an environment where even one person can create better products.きます。

Benefit from Amazon's own shipping service

With FBA, buyers can enjoy services such as free standard shipping and same-day expedited shipping.ります。

It's a dream service for both buyers who want fast delivery and sellers who don't have time to deliver.す。

Buyers can get the peace of mind of gift wrapping and Amazon packaging and shipping, and they will be able to receive it at convenience stores.ですね。

Also, if you use FBA, it will be listed as prime on the product search page and the delivery date will be listed. This is also a big advantage.ットですね。

Increase your payment options

By using FBA, all payments that are difficult for individuals to realize can be used free of charge.す。

What can actually be done is that these are possibleす。

• cash on delivery
• Convenience store payment
• ATM payment
• net banking payment
• Electronic money payment

However, except for cash-on-delivery payment, convenience store ATM net banking electronic money payment can only be used by large-scale exhibitor registrants.きません。

Looking at past transactions, there are quite a few customers who have specified cash on delivery or convenience store payment, so the probability that they will buy this alone will increase.ね。

『Amazon payment explanation page』link of

In other words, it will take care of all the post-order work that was difficult for individuals until now. With the advent of this service, many individuals and small and medium-sized companies have started selling on Amazon.すね。

Of course, when I launched my brand, I also used this FBA to start selling. It's really easy to use. Even when I go to China or the Philippines, the products sell without problems, and the only thing I do is confirm sales receipts from Amazon. wasいでした。

Similar services are coming to Rakuten, but the high store opening fee is not kind to store owners, and considering the future, Amazon, which is expanding globally, is more convenient.です。

In addition, unlike Rakuten and other mail-order malls, Amazon takes responsibility for the purchaser and takes a stance of responding to customers as they put the customer first.ています。

For example, in the case of Rakuten, it is a location-provided style where you can sell it without permission because it provides a location, so even for the same product, the delivery status and response may be good or bad depending on the store, but basically in the case of Amazon, the delivery is described in Amazon regulations. Customers can rest assured that it is based on the corresponding return rule.も安心ですね。

Think about the products we handle

Once the sales location is decided, the next step is the products to be handled.ます。

First of all, before selecting a product, I would like to talk about where the product will be made.す。

china products

In conclusion, it is easy for beginners to start making their own products with Chinese products.す。

That's how I realize my concept.Of course, it is possible to produce in Japan, Europe, and other Asian countries, and it is also possible to make products by processing tail lamps yourself like I do.可能です。

However, I have only practiced the realization method in China, so this time I will introduce it here.す。

First of all, there are four advantages of making products in China.。

• low cost of materials
• cheap to manufacture
• Low shipping cost compared to other countries
• Easy to do business with a history of trade between Japan and China

「You may think that there are many good points, but the biggest problem is quality.質です。

I will look at each based on that.。

 

low cost of materials

As you know, Chinese products are overwhelmingly cheaper than those made in Japan. This is why Daiso is able to offer products for 100 yen.すね。

When I went to China for the first time, I was surprised at how cheap the prices were. The first thing I saw was car accessories. receivedけました。

In addition, truck equipment sold for about 10,000 yen on Yahoo Auctions was sold for about 2,000 yen.ました。

 

cheap to manufacture

The materials are cheap, so the products sold are cheap, but labor costs are also cheap, so you can make your own products cheaply.ます。

However, even if it is cheap, in this case the order quantity will be large, so the amount will also be large.ます。

Recently, due to the impact of the weaker yen and the rapid economic development of China, labor costs have risen, but even so, it is much cheaper than making in Japan.ます。

However, there is a problem with the quality. It is very difficult in this business to buy Chinese goods and sell them as they are. If Japanese quality is regarded as a good product, the defect rate is generally around 30.一般的です。

So big companies invest a lot of money and send Japanese people to deliver Japanese quality products.ます。

For example, Uniqlo and Daiso are easy to understand.。

So what should an individual do?？

Finding a reliable local partnerす。

However, there is a very difficult part about choosing this partner.ました。

If you partner with a cheap or half-baked agency, you will regret it later like I did.ます。

If you want to maintain the quality of a major brand, I have been involved in China for nearly 10 years and created a company in China. Even if you stand up and trade between Chinese people, you will be deceived.すからね。

※It's going to be very difficult to find it now, so if you're serious about selling your own products, please contact me and I might be able to help you out a bit.す。

 

Low shipping cost compared to other countries

Compared to countries other than Asia, the transportation cost is quite cheap because the distance is short.す。

Even 300g is a difference of 600 yen from Europe, but 30kg is a difference of 16,000 yen.す。

By the way, there is a lot of trade between Japan and China, so there are various ways to send cheaper than EMS.でこの『EMS price list』was posted。

 

Easy to do business with a history of trade between Japan and China

In recent years, many companies have switched their manufacturing bases to places such as Thailand and Vietnam instead of China.ります。

it's the amount of information。

Many companies, including large private companies, are trading with China. You can find that information if you look it up on the internet, and there are many Chinese companies that can speak Japanese, making it easy to do business.ります。

In other words, in China, we can make use of the wisdom of our predecessors.す。

Of course, a certain amount of companies can gather various information by investing money and conducting field surveys or visiting the site, but it is clear that it is difficult to repeat trial and error.なのは明確です。

Also, most of the companies that have expanded into Vietnam and Thailand have started trading with China.です。

For these reasons, I recommend that you first manufacture in China.す。

Get to know Chinese products

Even if you say it's made in China, it's hard to get a real sense of what's actually made in China.ます。

 

Check the country of origin of your inventory

This can be done quickly and easily. It's a common story that when you look at the tag of a luxury bag, it's made in China. Please check it out.ださい。

 

Try searching for unbranded on Amazonみる

This is a search keyword to find Chinese productsん。

Various things will come out like this, so please check it outい。

 

go to daiso

I think you know that Daiso only sells Chinese products, but if you go again, you can discover a lot of things.す。

I wonder if this thing was made in China。。

 

try different shops

In addition to Daiso, let's go to various stores that you are interested in, such as department stores, general merchandise stores, and home electronics mass retailers.りますので。

solidify the brand concept

Once you know what the Chinese products are like, solidify the concept of the brand.い。

Detail is『A brand concept that anyone can do in 3 stepsのhow to make』Please refer to it because it is written in。

Once you have decided on a concept, please select a genre that matches that concept, or even a general product if possible.さい。

Find best-selling features

Once you have decided on a product, the next step is to look for the best-selling product among those products.。

Because the products that sell are for a reason。

It's a little old, but for example, we're always ranked number one in the mobile phone case cover rankings, so let's find out why this product is selling so well思います。

 

Functional value

Functional value is the function that the product has。

In the case of this product, it will be like this。

• Strap attachment function
• Uses TPU material
• Dust protection for connectors

 

Experiential value

Perceived value is the value perceived by consumers。

In the case of this product, it will be like this。

• Peace of mind that you won't get hurt
• A feeling of security that does not get dirty
• Satisfaction with design

In this way, we will extract several items from each of the top-ranked products and examine their functional value and experience value. To check, check Reviews and product specifications.認します。

That way you can find commonalities between each product.す。

• Which is selling well, notebook type or case only?か？
• Should there be a strap function?？
• what kind of design is good？

Etc. Since these parts will be clarified, we will consider products based on such thingsます。

Deriving the product concept from the function

We will consider the product based on the functions that have been clarified earlier.。

Suppose these features were the common denominatorす。

• Made of TPU material
• Thin thickness is better
• It is better to have a strap function

There are various ways to make originals based on these.す。

1. Original design on the back
2. Make connectors dust-proof
3. Make the corner thicker so that it doesn't hit when dropped

In this way, we will create our own products based on problem solving and design.す。

I would like to tell you that this is not a copy. Most things in this world are made up of some combination of things. Even if you think you discovered most things for the first time, other people have already discovered them. The products are the same. There are many similar products, so there is no need to worry about such things.る必要はないです。

More than that, anyone can make their own products with this method, so I would like people who want to express themselves to take on the challenge.です。

Produced in China with specific functions

Once the product to be made is decided, we will look for a place that will manufacture it in China.す。

Please note that it costs a lot of money to make a completely original product, so we recommend changing the material of an existing product or changing the idea of a part of an existing product.イデア変更」です。

In the first place, the probability of success is extremely low even if a person who has no knowledge suddenly challenges with a completely original, so please learn how to make it a hit first.ださい。

This time, I will talk about iPhone cases as an example.。

At Chinese online shop taobao「iphone」I found a case like this。

It's 1.2 yuan per piece, so it's about 20 yen in Japanese yen, so it's cheap.ね。

When making it, I will tell the supplier who handles these products about the functions I want and request production.ます。

For example, if you want to print an original design on the back of this product, it depends on the store, but it is possible from a few hundred pieces. One piece is 20 yen, so even 1000 pieces are 20,000 yen. is not it破格ですね。

If possible, it is best to go to the site and have direct business negotiations because you can see various products.When you go to the site, it is easier to talk if you bring samples and desired design sketches.です。

Actually ordering from China has language barriers and currency problems, so if I have the opportunity, I will make another article on that part.ます。

Summary It's not difficult to make a popular productい

You may have been surprised at how easily and cheaply it can be done with the contents of this time.か？

Nowadays, by using Chinese products and Amazon, anyone can create their own brand, develop a product, and make it known.ます。

And if you provide products with a unique concept, you and your brand will be able to create fans.きます。

Don't you think it would be fun if you could put your favorite product out into the world and make it your job?か？

If you are interested, I will support you, so please try the challenge.い。

By the way, as I told you this time, we are preparing a service that allows anyone to give shape to their thoughts without trying hard.です。

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